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Tiger Airways rebranding image; name changed to tigerair

The new tigerair logo.
The Straits Times - July 3, 2013
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Tiger Airways rebranding image; name changed to tigerair

Low-cost carrier Tiger Airways has dropped the leaping tiger logo and changed its name to tigerair.

The changes are part of a rebranding campaign that reflects a more contemporary look and feel, the airline said on Wednesday.

Group chief executive Koay Peng Yen who unveiled the new look at at event at Changi Airport said : "We have initiated a series of changes since last year and this brand identity should be seen as a reinforcement of our commitment towards a better and bolder tigerair,"

Apart from just point-to-point flights, the airline now offers customers more services such as convenient transfers at Changi Airport to partner carriers.


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