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Self-Improvement & Hobbies

Take it all in at stadium's new hospitality suites

62 suites offer panoramic views, aircon comfort, in-suite catering
The Business Times - September 13, 2012
By: Lee U-wen
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Take it all in at stadium's new hospitality suites PHOTO: WORLD SPORT GROUP

TALK about watching a football match in style.

Panoramic views in air-conditioned comfort, in-suite catering, a members-only carpark and priority event booking are just some of the many perks offered by the corporate hospitality suites at the new National Stadium.

The 55,000-seat facility is the crown jewel of the $1.33 billion Singapore Sports Hub, which is on track to open by April 2014.

The stadium will boast 62 of these executive suites - including one specially reserved for VVIPs - and will give its members an "unparalleled experience" when enjoying their favourite sports or concerts, said World Sport Group (WSG) chief operating officer Andrew Giorgiou.

WSG is the commercial partner of the Sports Hub. It is in charge of marketing these corporate hospitality suites - known as National Stadium Club - of which nearly half have already "received commitment" from interested parties.

The suites come in different sizes - starting at 25 sq m to as large as 89 sq m - and can accommodate between eight and 30 people each. There is a minimum commitment of three years to book the suites, with annual fees ranging from $72,000 to $272,000.

"There's little doubt that all our suites will be sold before (the Sports Hub) is open," said Mr Giorgiou in response to queries from BT. "The feedback from the market has been extremely positive, both from Singaporean companies and locally based foreign companies."

Adrian Staiti, WSG's senior vice-president for stadiums and arenas, said that there was an increasing demand by Singapore's business community for "premium" corporate hospitality.

"The suites offer brands and companies a unique platform to engage with business associates, clients and employees through experiences which are memorable and meaningful," he said.

As far as delivering top-level events to Singapore is concerned, Mr Giorgiou said that the plan was to bring sports such as football, rugby, athletics and cricket, as well as concerts, when the stadium opens.

One of the few confirmed events that will be held at the Sports Hub is the South-east Asian Games, which Singapore is hosting in 2015.

Mr Giorgiou also said that the annual National Day Parade would return to the National Stadium in future, without citing a specific year.

"Our aim is to make sure that every Singaporean, no matter what their interests are, have the ability to visit the venue and see something that they are enthusiastic about. The calendar is designed to be diverse enough to take advantage of the facilities that we have," he said.

For more information on the corporate hospitality suites, call 6345-2014 or visit


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