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Health, Beauty & Fashion

Stars light up opening of LV's floating boutique

The four-storey Louis Vuitton Island Maison, with a glass-and-steel exterior, is the brand's 12th maison and its first in South-east Asia
The Straits Times - September 18, 2011
By: Jamie Ee Wen Wei
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Stars light up opening of LV's floating boutique -- ST PHOTO: NG SOR LUAN

French luxury brand Louis Vuitton (LV) rolled out the red carpet for international and local celebrities yesterday at the opening of its first floating boutique in the world at the Marina Bay Sands.

First on the red carpet at 6.30pm was Oscar-winning Australian actress Cate Blanchett, dressed in an all-black ensemble designed by the fashion house.

She later joined Mr S. Iswaran, Minister in the Prime Minister's Office and Second Minister for Home Affairs and Trade and Industry, and LV's top executives at a ribbon-cutting ceremony in front of the glass-and-steel store by the waterfront.

In all, more than 20 celebrities showed up for the star-studded event.

They included former Japanese football star Hidetoshi Nakata, Korean actor Kwon Sang Woo and Chinese actress Vicki Zhao.

Local stars who were there included actresses Zoe Tay and Felicia Chin, and celebrity couple Andrea D'Cruz and Pierre Png.

Most turned up in all-black outfits, while some chose brighter colours, but all were decked out in LV apparel and accessories.

About 100 fans who lined the red carpet reserved the loudest cheers for Hong Kong actor Chow Yun Fat, who sported a white goatee. He was accompanied by his Singaporean wife Jasmine.

After touring the store, the guests were ferried by boat across the bay to the Fullerton Bay Hotel for an after-party event.

The four-storey Louis Vuitton Island Maison, with a glass-and-steel exterior, is the brand's 12th maison and its first in South-east Asia.

What sets the maison apart from normal boutiques is its incorporation of art and cultural elements within its retail space.

The 41,000 sq ft boutique has a bookstore offering art and design books, as well as a showcase of travel bags.

There is also an underwater tunnel showcasing pieces of contemporary artwork.

The first exhibition features the works of 15 international artists, including a photograph of a lone rock with waves surging around it, taken by Chow.

The ground floor of the maison will feature a complete selection of men's and women's leather goods, ready-to-wear items as well as shoes and accessories.

Part of the luxury LVMH group, Louis Vuitton started out as a family-owned company known for its travel trunks and bags.

In May, a survey by global research company Millward Brown named LV the world's most recognisable and most valuable luxury brand in terms of stock value.

The store, Singapore's fifth, opens today to the public.

 

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