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Health, Beauty & Fashion

Quirky nails it

At Manicurious, customers can sip coffee brewed by boutique coffee roasters Papa Palheta and buy cult brand sunglasses
The Straits Times - May 25, 2012
By: Imran Jalal
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With more lifestyle stores popping up these days, Manicurious nails it with its three-in-one concept.

The 1,600 sq ft store opened last September as a nail parlour which channels a 1960s vibe with its vintage Nordic-inspired furniture and air-brick walls.

In March, it added a cafe to the space, serving coffee brewed from beans by boutique coffee roasters Papa Palheta and tea by Gryphon Tea.

All drinks are priced at $3.

Starting today, things are steaming in a different way - it will launch the first concept store in Asia for New York watch label Nooka.

The store already stocks accessories and bags from home-grown labels, such as L'ile aux Ashby and By Invite Only, as well as cult labels Ksubi from Australia and Waiting For The Sun from France.

When it comes to dressing up your nails, the store takes a kooky approach.

Besides the usual manicure and pedicure services, the staff of four here can replicate designs of your favourite things on your nails.

For example, you can ask your manicurist to replicate the colours or patterns of your bags, or the design of any merchandise in the store, such as a watch by Nooka or shades by Ksubi.

Manicures start from $28.

'People are paying attention to how their nail art matches, and sometimes, even dictates their dressing because the clothes they wear change daily, but their nail art remains the same,' says Mr Wong Yijin, one of the store's founders.

Manicurious was started by Mr Wong Yijin, Mr Shawn Tan and Mr Justin Chow, who met during their university days.

Men behind Manicurious

What: Manicurious

Where: 41 Beach Road

When: 11am to 9pm (Mondays to Saturdays); closed on Sundays

Tel: 6333-9096

Who: The folks behind the store are three good pals who met during their student days at Singapore Management University.

Mr Wong Yijin, 27, runs a three-year-old distribution company which provides skincare and lifestyle brands such as Biodroga and Bio Sculpture Gel to salons and spas in the region.

Last year, he teamed up with Mr Justin Chow, 27, and Mr Shawn Tan, 28, co-founders of design agency DFFRNT, to start their lifestyle store.


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