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Health, Beauty & Fashion

Look good without photoshop

Make-up brands now have products which can improve the way you look in photos
The Straits Times - January 20, 2012
By: Karen Tee
| More
Look good without photoshop -- PHOTO: A PIXELS

In an image-obsessed society, it is always timely to be reminded that models and celebrities in magazines and ad campaigns look the way they do because of liberal amounts of digital imaging.

And the latest viral hit on the Internet does just that.

A spoof commercial video, titled Fotoshop By Adobe - a play on the name of the digital picture manipulation program, Photoshop - was released last week.

Directed to look and sound like a television ad, it shows before and after shots of models whose appearances have been dramatically altered by a computer program.

It was created by Californian film-maker Jesse Rosten, who wrote on his website: 'I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. The commercial showed before and after portraits that, to my eye, looked like the same photo, just photoshopped. I laughed to myself. Then I made this video.'

The video, accompanied by the disclaimer that 'this commercial isn't real, and neither are society's standards of beauty', garnered more than 500,000 views within a few days of its release.

While the make-up experts Urban spoke to agreed that it would be impossible to achieve the level of flawlessness seen in touched-up pictures, they say make-up brands now have potions that can significantly improve how you look in photographs.

For example, Make Up For Ever has a line called HD make-up which contains extra-fine pigment particles which will not look patchy or grainy in photographs, says Ms Liza Haron, the brand's national education manager for Singapore.

The range was launched in 2007 for people who needed to be filmed in high-definition video and required specialised make-up which could stand up to the increased scrutiny.

The products also contain light diffusers which give skin a smooth, air-brushed look under the glare of camera flashes.

Another newly launched mascara, Maybelline's The Falsies Mascara ($20.90, from Watsons and Guardian) aims to replicate the effect of wearing false lashes. Maybelline Singapore's product manager,

Ms Jerraine Lim, says the mascara contains micro-fibres which act like 'lash inserts' by filling in the gaps between lashes to give the appearance of more volume.

Customers welcome these new advances in make-up.

According to figures from Nielsen, 15.6 million units of Maybelline's The Falsies Mascara were sold worldwide from September 2010 to August last year, making it the world's best-selling mascara.

Since its launch in Singapore last month , it has become the brand's top-selling product.

The HD make-up range is also one of Make Up For Ever's most popular make-up ranges.

It is frequently used by MediaCorp artistes as well as the stars of American show Gossip Girl and the Sex And The City movies.

To help you make the most of these products, Urban gets experts to share their tips and tricks on how to look your best for Chinese New Year.

 

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