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Health, Beauty & Fashion

Headline Seoul opens first flagship store in Singapore

The funky fashion label now has it's very own home.
Asia One - February 5, 2013
By: Niki Bruce
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Headline Seoul opens first flagship store in Singapore

The affordable funky fashion label Headline Seoul, which naturally enough is heavily influenced by the current craze of Hallyu style, opens its very first flagship store ever in Singapore at Wheelock Place.

After an amazing debut as a pop-up shop at Front Row multi-label boutique in late 2012 - so amazing that they had to give the brand a whole dedicated store about the same size as the boutique just to keep up with demand after the first round practically sold out - Headline Seoul now has it's very own home.

The "soft launch" of the brand from February 5, 2013, will offer shoppers new styles from Headline Seoul's latest collection as well as access for the first time to a special "Pre-Order Range".

Customers will be able to place orders for pieces that are actually on display in the store; you'll also get a 20 per cent discount off these pieces that usually fly off the racks. The pre-order period, with the discount, is only available for two weeks - from February 5 to February 15, 2013 - but for a small deposit of around S$10, that's about 10 per cent of the retail price, you will get your hands on these hot items in about 8 weeks.

The official "grand opening" of the store will take place in early April and this is when shoppers will be able to see the entire collection from Headline Seoul, including more colour options, a wider range of styles and more accessories. Then the brand will bring in a totally new batch about six weeks later!

So head down to Wheelock Place from February 5, 2013, to get you hands on the hottest fashion "must haves" in Singapore.

Headline Seoul first flagship store is located at #B2-0, Wheelock Place. Opening hours are Monday to Sunday, 10am-10pm. For more information about Headline Seoul, go to; and Like it on Facebook at


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