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Health, Beauty & Fashion

Gorier images to deter new smokers

More gruesome pictures intended to scare new and younger smokers to stop lighting up.
November 29, 2012
By: Judith Tan
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Gorier images to deter new smokers

A diseased eye, kept open by a pair of callipers, peering from a pack of cigarettes.

A grey-skinned patient, intubated to help him breathe, makes it to the back of a metal cigarillo box.

These are but two of a set of six new and more gruesome pictures intended to scare new and younger smokers to stop lighting up.

These and four others - a miscarried foetus, a crying baby with a hook through his earlobe, open heart surgery and a cancerous lesion on the neck - will appear on cigarette packs in March next year.

The images were done in collaboration with doctors who ensured they were accurate.

Ms Joanne Chandler, of the Health Promotion Board (HPB), said the images were pre-tested among 130 smokers aged 15 to 69.

"The six images selected ranked highest in triggering intentions of quitting among smokers, and discouraging smoking among the youth and young adults.

"One of the images focuses on the harms of smoking to children and (has) been tested to resonate among those who have or are thinking of starting a family," she said.

HPB said both local and international studies have shown the health warning messages to be effective in encouraging smokers to quit smoking.

However, it plans to evaluate reaction once the new set of graphic health warnings have officially been rolled out to help assess the impact of the messages.

Still, the screws against smoking are tightened elsewhere.

Also in March next year, each cigarette will contain reduced amount of tar and nicotine - no more than 10mg of tar, lowered from 15mg, and 1.0mg of nicotine, from 1.3mg.

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