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Get a close shave the old-school wayIf the recent entry of several male grooming establishments is anything to go by, getting the full hot towel, straight-razor shave from a pro could fast become part of the average guy's grooming routine
At some point between nasal hair trimming becoming a basic grooming routine and boyzillians no longer being regarded as acts of masochism, shaving evolved into a borderline obsession among even the least metrosexual of men.
Perhaps a trend sprouting from the Serpico-like beards sported by the likes of Brad Pitt, or the rakish appeal of a perfectly styled moustache, suddenly mowing your mug with an electric shaver just does not cut it.
In fact, if the recent entry of several male grooming establishments is anything to go by, getting the full hot towel, straight-razor shave from a pro could fast become part of the average guy's grooming routine.
"More men are discovering the pure luxury of an old-fashioned hot towel shave, delivered via the expert hands and consummate skills of a 'master barber'," says Keith Power, owner of Jermyn Street – the latest newcomer to the old-school barbershop scene.
"The straight razor is a dangerous weapon in the wrong hands, but its cold steel and sharp edge are also the features that give it a certain 'macho-ness'. Let's face it, the hot towel shave is the modern gentleman's facial."
Forget about getting your beard trimmed – you get it "sculpted", and there are plenty of options for getting a professional shave.
In the last two years, no fewer than six barbershops offering a pampering groom have cropped up. Three of them opened in the last two months alone – The Golden Rule in Farrer Park, Premium Barbers Spa at Orchard Gateway and Jermyn Street in Amoy Street.
All-male grooming centre We Need A Hero, which was opened over a year ago by Cynthia Chua's Spa Esprit group, sees up to 50 clients a month for shaves, with shaving treatments accounting for 25 per cent of its takings. And one industry player attributes the trend to reigning trends in pop culture.
"A few years ago, 'designer stubble' and the 5 o'clock shadow were hugely popular," observes Jonathan Aeberhard, co-founder of online retailer of system razors, Shaves2U.com.
"The recent advent of the clean-cut, suave male image made popular by Jon Hamm and the 'Mad Men' look has incentivised most of us to 'tame the inner ape' and forgo the beard in favour of a smoothly shaven face."
However, while the clean-shaven look may be in vogue, alongside, ironically, hipster beards and manicured moustaches, one wonders if there is any real point for the average Asian guy to go the extra length to rid just those few whiskers.
"I don't think the 'wet-towel shave' services will appeal so much to the local men, mainly because most Asians are not that hairy to begin with," says William Tan, founder of men's fashion and grooming blog HisStyleDiary.com.
"That said, the barbershop idea is not new at all here. I remember my younger days when my father took me to the neighbourhood barbershops for a haircut and they offer wet-shave services as well. I think the barbershop is making a comeback to claim a niche space for men's grooming from the unisex hair salon we now know of."
While those endowed with lush bristles would more readily seek out the services of an expert groomer, the professionals nevertheless recommend regular trips to the barber for every guy, regardless of hair growth.
"An oldie but a goodie, a traditional wet shave makes use of a single blade or straight razor to remove facial hair (instead of the modern multi-blade razor commonly used by most men today), which results in a closer shave," explains a spokesman for We Need A Hero.
"Getting your shave professionally done also reduces the incidence of razor burn, ingrown hairs, redness and bumps, as using a straight razor ensures your skin isn't unnecessarily aggravated by having multiple blades run over a sensitive complexion."
For those who miss the point of shelling out upwards of $30 for a shave, at-home manscaping could still be a highly pampering ritual. And a coterie of retailers is providing shaving paraphernalia that go beyond your usual multi-blade cartridges found at supermarket checkout counters.
We Need A Hero retails a full range of products by Geo F Trumper, a firm originating from a historical barbershop in Mayfair, London, which has received Royal Warrants from Queen Victoria and five subsequent monarchs.
The Trumper range includes a hard shaving soap formulated from essential oils to leave skin feeling soft, and other shaving creams with evocative names such as "Spanish Leather".
Purists could also choose to whip up the lather from a shave soap with a badger-bristle brush and minimalist stainless steel bowl by Sori Yanagi, available from Aesop stores.
With such an overwhelming smorgasbord of hair-removal options, men who gripe about waking up just a few minutes earlier to rid themselves of stubble would suddenly find growing a beard a very attractive option, whether or not Brad has had a shave.
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