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Gadgets & Home Improvement

Jaguar introduces F-Type to Singapore luxury consumers

SINGAPORE - Jaguar is hitting the track again and taking its latest addition in the Jaguar family, the all-new F-TYPE, for a spin.
Asia One - August 25, 2013
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Jaguar introduces F-Type to Singapore luxury consumers

In conjunction with the launch of the F-TYPE, Wearnes Automotive organised a drive experience event to reestablish the storied British brand among luxury consumers in a new modern concept.

The three-day "Jaguar LIVE Experience" event let participants to learn about and drive the different Jaguar models with professional drivers and fully experience the brand in a dynamic setting.

The event was held at Changi Exhibition Centre (CEC) from July 24 to 26, 2013.

The Jaguar LIVE Experience allowed participants to experience the performance and technology of the brand's key models, including the latest convertible sports car F-TYPE, the XF luxury sports saloon and the XJ full size luxury saloon through a unique driving experience provided by world-class professional Jaguar instructors from the United Kingdom.

Participants immersed in Jaguar's four key values: performance, style, technology and refinement, while enjoying the rare opportunity of getting up close with the iconic E-TYPE which was on display.

Seated beside the driving experts, participants were encouraged to test Jaguar's high performance cars to their limits, while learning about safe performance driving including handling, braking and acceleration techniques, in closed simulated driving courses.

Mr Lee Hoe Lone, managing director, Jaguar Land Rover, Wearnes Automotive, says "Through the event, we hope to provide participants with a thoughtfully designed environment to fully experience the performance ability of our cars. Coupled with the launch of the F-TYPE, we think it's the perfect opportunity to re-introduce the Jaguar brand in a refreshed and contemporary way."

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