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BB aims for better mix in Share-a-Gift hampers

Boys' Brigade says 'giving right' helps to ensure donations serve beneficiaries well
The Straits Times - November 7, 2014
By: Priscilla Goy
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BB aims for better mix in Share-a-Gift hampers Asian Women's Welfare Association beneficiary Muhammad Ridwan Mohd Asim, 11, trying out the trampoline at the Amped Trampoline Park in Jurong East. -- ST PHOTO: KUA CHEE SIONG

THE Boys' Brigade will be more targeted with the charity food hampers they hand out, giving beneficiaries what they really need.

The hampers for this year's Boys' Brigade Share-a-Gift (BBSG) project will have less rice and cooking oil, and more biscuits and cereals.

Mr Lui Chong Chee, chairman of the BBSG 2014 organising committee, said: "We want to go beyond giving, to giving right.

"We want to ensure that the gifts our beneficiaries receive will be relevant and suited to their needs."

The Boys' Brigade's move to change the mix of items in the hampers comes after a review with social workers earlier this year to look at how the donations can better serve the beneficiaries.

This is the first time in at least seven years that the food hampers are being reorganised, said Mr Lui.

The organisers said they had received feedback that beneficiaries were getting more free cooked meals from welfare groups, and they did not need that much rice since they cooked less often.

They also preferred to receive more snacks such as biscuits that they could eat conveniently between meals.

Milk powder for adults will also be added to the hampers, so the beneficiaries can have more essential nutrients, such as calcium and potassium, in their food consumption.

The project, now in its 27th year, aims to help 35,845 beneficiaries this year.

Members of the public can donate food items in any of the project's gift boxes at 13 NTUC FairPrice supermarkets islandwide, or through NTUC FairPrice's website.

They can do this from Nov 20, from 11am to 9pm daily.

They can also "adopt" wishes and donate specific items, such as bicycles and shoes, at six FairPrice supermarkets or the main gift box at Braddell Heights Community Club.

About 15 beneficiaries from Asian Women's Welfare Association received their wishes in advance yesterday.

They also had the opportunity to jump on trampolines at the Amped Trampoline Park in Jurong East yesterday.

For Muhammad Ridwan Mohd Asim, who was born prematurely and has developmental delays, it was his first time on the trampoline.

"It was fun. I also feel very happy to receive a new bicycle," said the 11-year-old, who had only a tricycle previously.

For more information on the project, call the BBSG hotline on 1800-227-4273 (1800-BBSHARE) or go to www.bbshare.sg

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