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Entertainment, Food & Beverage

Taking photos of your food makes it taste better, study claims

Researchers found that performing a ritual before eating - in this case, photo-taking - makes one more mindful of what one is eating, which in turn improves the food's taste.
Asia One - August 16, 2013
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Taking photos of your food makes it taste better, study claims

Earlier this year, a Canadian study claimed that taking photos of food might be a sign of mental illness. However, a new study by the University of Minnesota has found that this photo-taking habit might actually make food taste better.

According to a report in Shanghaiist, researchers found that performing a ritual before eating - in this case, photo-taking - makes one more mindful of what one is eating, which in turn improves the food's taste.

Other rituals described as examples are clinking glasses and singing a song.

The University's study reads:

"In one experiment, researchers recruited 52 researchers and told them to eat a chocolate bar; about half were given instructions on a ritual to follow before eating it.

"They were told, 'Without unwrapping the chocolate bar, break it in half. Unwrap half of the bar and eat it. Then, unwrap the other half and eat it.'

"The others were just told to relax for a bit, and then eat the candy like a regular person.

"As it turned out, the people who had done the weird little song-and-dance routine before eating the chocolate ended up saying that they enjoyed it more than those who ate the chocolate normally.

"They also took longer to eat it and said they would pay more for the chocolate.

"And this doesn't just apply to candy: similar experiments in the study were done using lemonade and even carrots."

Perhaps this will make restaurant owners think twice when deciding to ban food photography in Singapore and in other countries, like what a New York restaurant did.

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