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Entertainment, Food & Beverage

Parties made easy

People who want to organise their own parties can see what services are available at the inaugural Events & Party Expo
The Straits Times - March 28, 2014
By: Elrica Tanu
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Parties made easy Fireworks light up an indoor wedding event at the Ritz-Carlton hotel (above) and Drinkdings, a mobile bar operator, provides bartenders at parties. -- PHOTO: LUSO STAR SINGAPORE

Planning a party? An exhibition promises to supply everything you need.

The inaugural Events & Party Expo 2014, to be held at the Singapore Expo from today to Sunday, gathers 29 companies that offer services such as party decorations, catering, audio and lighting systems, photography and even pyrotechnics. They include pastry shop Twelve Cupcakes, mobile bar provider Drinkdings, LiveStudios, which offers instant photo card print-outs, and pyrotechnics supplier Luso Star Singapore.

Mr Laurence Wong, 42, managing director of organiser Avivar Expo, says the event stems from a growing demand among Singaporeans to organise their own events, such as weddings, birthday parties and corporate dinners.

The events management company, which was set up last year, is part of the Avivar Group established in 2000, which staged the Youth Olympic Games here four years ago.

The three-day expo, which is expected to draw a crowd of 6,000 to 8,000, will feature talks and workshops by 11 industry players. These include a talk by Mr Heman Tan, group executive chef at JP Pepperdine Group, which owns restaurants such as Jack's Place, on how to turn local delights into high-class cuisine. Wedding planner Truly Harmony's consultant Esta Giam will dish out tips on holding an outdoor wedding.

Ms Faye Handley, 40, managing director of events company Red Events, looks forward to checking out what is new on the scene at the event.Her firm organises corporate functions such as gala dinners, product launches, family days and corporate retreats.

"I'm always looking for new ways to help my company stand out from the competition, such as new caterers that offer something different from the usual buffet lunch or dinner, or innovative entertainment ideas," she says.

Kids' party planner Jasper Lee, 24, agrees the event is a good place for those in the trade to spot new party trends. But the co-managing partner of Jellybean Party is doubtful that it will appeal to the public. "In my experience, parents usually prefer to farm out the work rather than organise their kids' birthday parties themselves."

Still, he notes that a trip to the exhibition will be "a fun day out for families", as there will be activities such as balloon sculpting, magic shows and wine sampling


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