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Entertainment, Food & Beverage

Overhaul for Jurong GV's halls

The makeover includes digital screens, improved sound system and seats with more legroom
The Straits Times - May 1, 2012
By: Chen Shanshan
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Overhaul for Jurong GV's halls After the $4.5-million makeover, the seats in GV Jurong Point have more legroom. -- ST PHOTO: MARK CHEONG

Jurong residents who are film buffs have something to cheer about.

The 17-year-old GV Jurong Point is reopening today after a $4.5-million makeover.

The three-month renovation has equipped the six-hall cineplex with digital screens, an improved sound system and new stadium seating with more legroom.

Jurong resident Tan Wei Yuan, 24, says: 'It was definitely due for a renovation. The halls were a little bit on the small side. The chairs were getting old and quite musty-smelling.'

The renovation of the GV cineplex came after the opening of rival cinema chain Shaw Theatres' new seven-screen multiplex at new mall JCube last month.

The Nanyang Technological University (NTU) student adds: 'Before Shaw Theatres JCube opened and when GV Jurong Point was closed for renovation, I had to go to town just to catch a movie because the ones nearby were just not up to standard. It was very frustrating.'

Mr Terence Heng, vice-president of media at Shaw Theatres, says: 'We are receiving very encouraging support from patrons. In general, even our day screening times are selling fast for regular halls as well as for our digital Imax theatre at Shaw Theatres JCube.'

And in the second quarter of next year, yet another shopping centre will open next to JCube in Jurong East with a 10-screen multiplex.

Jem's cinemas, which will be run by Cathay Cineplexes, will be the largest multiplex in the western part of the island with 1,700 seats.

Despite the timely renovation of its Jurong premises, Golden Village is not worried about the new competition.

A spokesman for Golden Village says that they had been thinking about renovating the cinema, which opened in 1995, for a while, and it was a coincidence that the renovations happened just as new competitors arrived.

'Jurong has a very large population density where residents will be able to enjoy the various cinemas available at their doorsteps,' the spokesman adds.

The reopening of the cineplex coincides with the start of the summer blockbuster season as well as the Labour Day holiday.

To celebrate, Golden Village will have a string of promotions at the cineplex for this month. Special reopening day promotions include hourly giveaways with every purchase of a pair of movie tickets, and a guest appearance by local television personality Aunty Lucy, played by actor Dennis Chew.

Movie-goers in the west are welcoming the new features and added choice in cinemas.

Jurong West resident and NTU student Santhiya Kulasakeran, 21, says that the new cineplexes offer convenience for residents in the large town: 'At the end of the day, people who live in Jurong East will go to Shaw Theatres JCube, and those who live in Jurong West will go to GV Jurong Point.'


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