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Entertainment, Food & Beverage

Make Changi Jewel a true gem

SINGAPORE - First, we have cookie-cutter shopping malls with the same shops and restaurants spreading across the island.
Asia One - August 26, 2013
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Make Changi Jewel a true gem

Now, it looks like we are going to have a replica of the Flower Dome at Changi airport with its upcoming Jewel project (Jewel At Changi Will Offer Travellers Stunning Welcome, ST, Aug 20).

Surely we can eschew garden-variety lifestyle and entertainment concepts, especially for the new airport hub.

The spokes at Terminals 1 to 5 are large enough to showcase a whole new world of retail, F&B, hospitality and perhaps facilities for meetings, incentives, conferences and exhibitions (Mice).

Having more Louis Vuitton and Prada boutiques, Starbucks and Coffee Bean & Tea Leaf outlets or a supermarket that is ubiquitous on this island will not differentiate our airport from those elsewhere, no matter how stunning the facade of Project Jewel may be.

The Jewel deserves to be much more than another Raffles City or Star Vista.

I hope the developers can draw some inspiration from the Frank Gehry-designed Atlantis - that brilliant and magical failed bid for the Sentosa integrated resort project by Kerzner International and CapitaLand.

Atlantis promised cutting-edge multimedia entertainment that seemed out of this world and could have been a huge fillip to Singapore's creative services industry and tourism sector.


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