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Entertainment, Food & Beverage

Jamie Oliver to open eatery here

British celebrity cook Jamie Oliver is opening a restaurant in Singapore, his first in Asia.
The Straits Times - October 10, 2012
By: Rebecca Lynne Tan
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Jamie Oliver to open eatery here British celebrity cook Jamie Oliver is opening a restaurant in Singapore, his first in Asia. -- PHOTO: DAVID LOFTUS

British celebrity cook Jamie Oliver is opening a restaurant in Singapore, his first in Asia.

Called Jamie's Italian, the family-friendly restaurant will be located at VivoCity in Harbourfront Walk, and will open in the third quarter of next year.

Conceived by Oliver and his Italian mentor, famed chef Gennaro Contaldo of the now-defunct Passione restaurant in London, the new restaurant will offer Italian fare such as fresh pasta and antipasti.

Jamie's Italian here, a partnership between the two chefs and Hotel Properties Limited, will add to the over 30 branches of the restaurant that span the United Kingdom from Cardiff in Wales to Bristol, and other cities including Sydney and Perth in Australia, and Dubai in the United Arab Emirates.

The Essex-raised celebrity cook, 37, is best known for his simple and fresh approach to cooking, as well as cooking shows that include The Naked Chef and Jamie's Kitchen. He has at least 15 cookbooks to his name.

The restaurant here is expected to be "affordable" though it is not know what the average bill per head will be.

The menu will be based on dishes eaten by ordinary people in Italy and will be rustic and simple. The pasta will be made onsite daily.

There are also plans for the restaurant here to use fine regional produce.

The restaurant will feature an open kitchen as well as an alfresco dining area.

Oliver said: "I can't tell you how excited I am to be opening a restaurant in Singapore.

"I think VivoCity is a fantastic location and I'm delighted to be able to bring the Jamie's Italian experience to the people of this wonderful city."

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