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Entertainment, Food & Beverage

Diablo III sets a first-day sales record for video games

Diablo III is the third iteration of the highly popular action role-playing computer game
The Straits Times - May 16, 2012
By: Trevor Tan
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Diablo III sets a first-day sales record for video games The crowd at the Funan DigitaLife Mall yesterday.-- ST PHOTO: TREVOR TAN

THE lines began early and no wonder: So popular was the launch of Diablo III yesterday that about 35,000 copies of the video game were sold, setting a new record for first-day video game sales.

The previous record was set in 2007, when about 20,000 copies of World Of Warcraft: The Burning Crusade were sold on the first day of its launch.

Diablo III is the third iteration of the highly popular action role-playing computer game. Together with its predecessors, the series has already sold 7.7 million copies worldwide since gamers were first introduced to it in 1996.

Industry analysts predict the new Diablo game will sell 3.5 million units by the end of this year.

Yesterday's launch event was organised by Asiasoft, the game's distributor, at Funan DigitaLife Mall. Thousands of people turned up at the mall yesterday to be among the first to get their hands on the game.

Clerk Seth Chan, 24, stood in line for more than 30 hours. He began queueing at 6am on Monday morning, even though the official launch took place only at 3pm yesterday. 'It was definitely worth the 33 hours' wait,' said Mr Chan, who received a free limited Diablo III Collector's Edition of the game, worth $158, for being first in line. The standard edition of the game costs $89.

Other fans beat the queue by getting their games at Qisahn, a gaming store at Far East Shopping Centre. The store started selling parallel-import versions of Diablo III on Monday evening. Owner Soon Qishan said he had sold close to 20,000 copies of the game.

Wooed perhaps, too, by the store's cheaper price tag - $65.90 - there was a long queue that nearly went full-circle around the level where the shop is situated on Monday. Though these gamers got their games earlier, they were only able to start playing from 3pm yesterday, when the region's game server was activated.

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