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Entertainment, Food & Beverage

Clubs rev it up

Hotels and clubs in the Marina Bay area are cashing in on the demand by rolling out a line-up of international DJ acts, fashion shows and exclusive parties
The Straits Times - September 22, 2011
By: Melissa Kok
| More
Clubs rev it up - PHOTO: COURTESY OF AMBER LOUNGE AND AMBER HOSPITALITY

The turbo-charged annual Formula One (F1) weekend has fuelled demand for nightlife activities in Singapore, prompting hotels and clubs to pull out all the stops for late-night party revellers.

Hotels and clubs in the Marina Bay area are cashing in on the demand by rolling out a line-up of international DJ acts, fashion shows and exclusive parties.

And the events are selling like hotcakes. Ticket sales and bookings for the after-race parties began as early as September last year.

Some clubs have also doubled their capacity to cater to the increased interest from Singaporeans and foreigners.

Event organisers told Life! it is the atmosphere, line-up of acts and opportunity to mingle with celebrities and the party elite that are whetting the appetites of racegoers and party revellers.

And patrons are most willing to fork out the cash. Most clubs in the Marina Bay area have priced table bookings from $1,000 to as high as $25,000, while individual drinks such as a pint of beer or a cocktail can cost anywhere between $16 and $35.

Amber Lounge, an exclusive Grand Prix after-party that follows the race around the world, has consistently been a sell-out event since it started here in 2009. The club's venue in Singapore is at the Temasek Reflection Waterfall near the Conrad Centennial Singapore hotel. It will host a fashion show where F1 reserve drivers will model designer suits from the label Canali, with British celebrity DJ Lora on the decks.

Ms Hannah Wright, spokesman for Amber Lounge and Amber Hospitality, says: 'This year, people have booked in advance, whereas last year, maybe due to the economic crisis, they left it more to the last minute. But there are a lot more people coming to Singapore and that has also generated more interest.'

She adds that the 800-capacity venue is close to being completely booked out for the Saturday after-party, with some clients booking two to three tables at €15,000 (S$25,883) each.

Entry costs €500 a person and patrons get an unlimited supply of premium drinks such as Dom Perignon and Cristal champagne.

Many of the club's guests - mostly corporate clients - booked as early as September a year ago, immediately after the F1 season here wrapped up. The place is known as the go-to venue for F1 drivers, team owners, F1 sponsors and celebrities, with 24 F1 drivers partying at the club last year.

At the three-day Podium Lounge at the Ritz-Carlton, Millenia Singapore's poolside, venue capacity has been bumped up to 900, from 400 when it started in 2009.

Mr Robbie Hoyes-Cock, the man behind Podium Lounge, says: 'It's going to be a sell-out - more than 90 per cent of tickets have been sold. We're seeing a lot of repeat business.'

Tickets to the Podium Lounge start from $118 a person and table bookings are from $988.

Mr Hoyes-Cock adds that most of his patrons are 'Singapore's party elite', foreign dignitaries and celebrities such as chef Bobby Chinn and Brazilian F1 driver Rubens Barrichello.

For this F1 weekend, he expects his sales to quadruple, compared to the same period in 2009. He says: 'We do get very big spenders and billionaires coming to our event... The single-biggest cheque we had last year for beverages was $25,000.'

Other places such as Ku De Ta at Marina Bay Sands, now in its second year of operation, are charging cover of between $150 and $300 during the F1 weekend. Ku De Ta expects a full house.

Avalon and Pangaea, new nightclubs at Marina Bay Sands which are also anticipating huge turn-outs, are boasting a line-up of top DJ acts. These include the duo Kruder & Dorfmeister, Chemical Brothers, Daddy G of British trip-hop act Massive Attack and a DJ set from 1980s pop star Boy George.

Avalon spokesman Lilian Ngay says: 'We've sold close to 1,000 tickets so far, excluding table bookings. We expect big crowds on Saturday and Sunday, with the vibe and adrenaline of the F1 season complementing the acts we've gotten.' Tickets to Avalon's events cost from $48.

Bookings and ticket sales across all venues have been so brisk that organisers are urging the public to make their reservations soon or risk being turned away at the door.

Ms Marina Mathews, spokesman for American celebrity ultralounge Pangaea, says the club was accepting reservations only for bottle tables - where patrons purchase by the bottle rather than by the drink - but even those were being snapped up quickly. Purchasing a drinks package, which comes with the table, can cost between $1,500 and $15,000.

But Ms Mathews adds: 'We welcome guests to just walk in and enjoy our zebra-skinned bars and order drinks the old-fashioned way. We do encourage all to dress up, put your party face on and have a super exciting ride.'

Race to party

Podium Lounge at Ritz-Carlton,Millenia Singapore

What: DJ acts from Istanbul, Florida, Amsterdam and London will spin deep house and dance tracks.

When: Tomorrow to Sunday, from 10pm.Admission: Tickets from $118. VIP tables available from $988. Call 9459-5211 to book.

Info: www.apesnap.com/event/podiumlounge

Avalon At Large Presents: GO! at Marina Bay Sands Expo & Convention Centre

What: Features American rapper Ludacris, electro act LMFAO, house DJ Benny Benassi and more.

When: Tomorrow, 8pm

Admission: Tickets from $91. Table packages from $3,488. Call 6296-2929 or go to www.ticketbooth.com.sg

Info: www.avalon.sg

Avalon Singapore at Marina Bay Sands

What: Includes DJ sets from Kruder & Dorfmeister, Chemical Brothers, Daddy G of British trip-hop act Massive Attack and 1980s pop star Boy George.

When: From today to Sunday

Admission: Tickets from $48. Table reservations from $3,000. Call 6597-8309 to book.

Info: Details at www.avalon.sg

Pangaea Nightclub Singapore at Marina Bay Sands

What: Line-up includes American DJs Patrick Oliver and Erok spinning tomorrow; British indie-pop star Kele (of Bloc Party) and 1980s pop icon Boy George on Saturday; and DJ Vice and French electro group Make The Girl Dance on Sunday.

When: Tomorrow to Sunday

Admission: Call 8611-7013 or e-mail vania@pangaea.sg for table reservation

Ku De Ta, Sands SkyPark

What: Enjoy breathtaking aerial views of the race while grooving to the music of British club DJ, producer, singer and songwriter Scarlett Etienne, who is resident DJ at Hong Kong's Likuid Club

When: Saturday

Admission: $150 a person from 6 to 9pm and $300 a person from 9pm to late (includes a glass of champagne). Drinks packages from $1,000. For inquiries, call 6508-2088.

Amber Lounge, Temasek Reflection Waterfall at 1 Temasek Avenue

What: Eight F1 reserve drivers take to the catwalk in a fashion show for luxury men's clothing brand Canali. English singer-songwriter, producer and rapper Taio Cruz will give an exclusive performance. On the decks are British celebrity DJ Lora and Amber Lounge's resident DJ Micky.

When: Saturday, from 11pm

Admission: Individual passes at €500 (S$862) include unlimited champagne. Table bookings start from €3,995. For bookings, call +377-97-77-16-34 or e-mail singapore@amber-lounge.com

Stage in front of Mandarin Gallery

What: Rev-up@Orchard will see acts from the local music scene such as art-rock band The Observatory, hip-hop band Sixx, singer-songwriter Inch Chua, rap duo Sleeq and string quartet The String Theorists.

When: Every night till Sunday, from 6.30 to 9pm

Admission: Free

St James Power Station

What: Catch live screenings of the F1 action at Food Republic Beer Garden, party with Asian female DJs Jerryca Misty and Angie Vu Ha at the All Souled Out F1 party at the Powerhouse and take part in the F1 simulator challenge on Saturday.

When: Tomorrow to Sunday

Admission: Free admission for ladies, $20 cover charge for guys at Powerhouse. Free for all on Sunday. Call 6270- 7676 for table reservations.

Zouk

What: American songwriter, club DJ and producer DJ Shadow, German trance DJ ATB, Canadian electronica group Azari & III and more

When: From today to Sunday

Admission: From $30 at the door

Info: www.zoukclub.com

Post Bar, Fullerton Hotel

What: Try special F1 cocktails and chill to rhythm and blues and light house music from guest DJKane Ian.

When: Tomorrow to Sunday,from noon to 2am

Admission: Free but no bookings accepted during F1 weekend. Call 6877-8135 for details.

Lantern, The Fullerton Bay Hotel

What: This rooftop bar will have local guest DJ JB spinning house tomorrow and on Saturday. On Sunday, party with DJ Ramesh, who has played in clubs in Holland, Canada and Indonesia. Live screenings of the race will be available.

When: Tomorrow to Sunday, from 9pm

Admission: For reservations, call 6597-5299 or e-mail lantern@fullertonbayhotel.com

Filter at 1 Nanson Road

What: Japanese DJ Bento, known for his mixes that blend hip-hop, house, electro and rock, will man the decks tomorrow, while American DJ SmithAgentSmith will pump out electro house tunes on Saturday.

When: Tomorrow and Saturday

Admission: Guest list by invitation and referral only. Cover charge entry dependent on capacity. For inquiries, e-mail filter@massive.sg

 

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