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Business Advice

The Search for Success

IT can make a difference to your performance
ST701 Editorial Team - November 2, 2010
By: Sheila Lim
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The Search for Success

Microsoft Corp was overtaken by arch-rival Apple Inc as the most valuable tech company in May 2010; and with the advent of new media platforms and networking options like cloud computing, there has been talk about the demise of Windows and Office.

However, such reports are premature and Wall Street generally expects Windows and Office sales to track the sales of PCs. So even though Apple’s iPad has taken a big bite out of its business, Microsoft has just beaten Wall Street’s expectations with a 51 per cent jump in quarterly profit, thanks to higher sales of its flagship Windows and Office software.

Microsoft’s online services division, however, which comprises the Bing search engine and MSN portal, was the weakest link in the company's latest quarterly performance. The unit incurred a big loss as it is investing heavily in an attempt to catch up with search advertising leader Google.

Google’s growth, on the other hand, can only be described as phenomenal. This search engine launched its initial public offering on Aug 19, 2004, and shares were offered at a price of $85 per unit. Now, just within a span of five years, its share price has skyrocketed to more than $600 per unit!

The fortunes of tech companies like Intel, Microsoft, Apple and Google are closely monitored by Wall Street because they are good indicators of how the general economy is faring. After all, almost every business organisation requires technological products and knowledge to help them function efficiently and effectively.


IT’s all in the clouds