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ST to be media partner for 3 big events

Paper seeks to reach wider audience, gain access to key newsmakers: ST editor
The Straits Times - May 2, 2014
By: Hoe Pei Shan
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ST to be media partner for 3 big events US Defence Secretary Chuck Hagel speaking at the Shangri-La Dialogue last year. This year, The Straits Times was picked as the first local media partner in the dialogue's 13-year history as the paper has been giving excellent coverage to the event since

THE Straits Times, for the first time, will be a media partner for three major events this year: the World Economic Forum on East Asia, the Shangri-La Dialogue and the World Cities Summit.

The partnerships are part of the paper's efforts to reach a wider audience, and secure access to key newsmakers at such events, said Straits Times editor Warren Fernandez.

"Our aim is always to try to get the best content for our readers. Being a media partner means we will have access to some of the key players who attend these events, and that will generate interesting reports for our readers," he said.

"It will also help us showcase our ST coverage of Asia to the participants of these international conferences."

The World Economic Forum is an international institution headquartered in Geneva, Switzerland, that strives to shape global, regional and industry agendas to improve the state of the world. Its signature conference, held in Davos annually, is attended by top global leaders in business and government.

It also holds several regional forums around the world. The 23rd annual forum on East Asia will be held in Manila, Philippines, from May 21 to 23, and will be attended by some 400 delegates from the region.

Issues to be addressed include the geo-economic and geopolitical importance of Asean.

Close on its heels will be the Shangri-La Dialogue and the World Cities Summit, both of which will be held in Singapore. The former will run from May 30 to June 1, and the summit, from June 1 to 4.

The biennial World Cities Summit, held since 2008, will explore liveable and sustainable city challenges, as well as look at the success of Suzhou - which won the Lee Kuan Yew World City Prize 2014, an award which honours outstanding contributions to the creation of vibrant, liveable and sustainable urban communities.

The annual Shangri-La Dialogue, meanwhile, will bring together about 450 delegates, including defence ministers and military chiefs of state in the Asia-Pacific region and beyond.

Set to kick off the event is Japan's Prime Minister Shinzo Abe, said Dr Tim Huxley, the executive director of the International Institute for Strategic Studies (Asia), the event's organiser.

"His opening address is going to be an important part because clearly, Japan is being more assertive in defence of what it sees as its security interests, particularly in China's disputes with Japan," Dr Huxley noted.

He added that The Straits Times was picked as the first local media partner in the dialogue's 13-year history because the paper "has been giving excellent coverage" to the event since it first began, and "has established itself as an important media outlet not just in Singapore but in the wider region".

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