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Business Advice

Lessons from the 'international school of business' - Europe

The true meaning of success is more than being economically strong: Just take a leaf from the Europeans
ST701 Editorial Team - August 24, 2010
By: Sheila Lim
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Lessons from the 'international school of business' - Europe

Germany is one of the most highly developed and efficient industrial nations after the USA, Japan and China. It is the world’s fourth largest economy and most important market in the European Union (EU). Though this country focuses on industrialisation to build its economic strength, it also pays much attention in maintaining many of its traditional customs and cultural practices.

The Swiss, world-famous for their high quality watches and chocolates, know very well how to enjoy their beautiful country – they can often be seen indulging in all sorts of leisure activities, from boating on the lakes and skiing on the mountain slopes, to paragliding in the skies.

The Italians are not only well-known for producing designer-brand goods coveted all over the world, but also for being a family-oriented people who love gathering together to enjoy good food and wine.

With so interesting facets to explore, Europe will always remain one of the most attractive tourist destinations in the world. The best way for visitors from other countries to appreciate its tremendous historical wealth and cultural diversity is to visit its many magnificent museums, theatres, cathedrals, castles and palaces.

The Europeans are undisputedly the creators of the world’s finest art works and quality consumer goods, What we can learn from them is that life shouldn’t be simply about making money – success shouldn’t be measured only by how economically well-off we are, but how well we live life.

We can lead a much richer life if we do not dedicate ourselves solely to the mindless pursuit of making profits, and also consistently cultivate a passion for whatever we do, enjoy other aspects of life like art, culture and history, and nurture our relationships with friends and family.

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